MARA Blog

Practical guides for your job search and career.

CV and cover letter

How to Make an ATS-Friendly CV: The Complete Guide (2026)

Making an ATS-friendly CV in 2026? Here's how to get past any ATS: formatting, keywords and a concrete example of a strong bullet point.

6 min read →

Writing a CV with No Work Experience: A Guide for Starters and Returners

Writing a CV with little or no work experience? What to put first, how to turn study, internships, part-time jobs and volunteering into evidence, and what to leave out.

8 min read →

How to Explain a Gap in Your CV (with Example Wording)

A CV gap due to illness, caring, travel, unemployment or redundancy? How to show it on your CV and LinkedIn, talk about it in interviews and keep private what's private.

7 min read →

How to Write a Cover Letter: Structure, Opening Line and Example

How to write a strong cover letter: the structure paragraph by paragraph, an opening line that stands out, tailoring it to the job, the right length and an annotated example.

7 min read →

Interviews and selection

The 15 Most Common Interview Questions (with Example Answers)

The 15 most common interview questions, with an explanation of what the recruiter really wants to know and concrete example answers. Walk in prepared.

8 min read →

The STAR Method: Answering Interview Questions (with Examples)

Learn the STAR method for your interview: what Situation, Task, Action and Result mean, when to use it and a complete STAR example answer.

6 min read →

The SOAR Method: Telling Achievement Stories on Your CV and in Interviews

What is the SOAR method (Situation, Obstacle, Action, Result), when should you choose SOAR over STAR and how do you build a strong achievement story? With two worked examples.

7 min read →

Strengths and Weaknesses in a Job Interview (with Example Answers)

How to answer 'What are your strengths and weaknesses?': pick strengths that fit the role, prove them, and name an honest weakness. With example answers.

7 min read →

Video Interviews: How to Impress on Teams, Zoom and Recorded Interviews

How to prepare for a video interview: tech checks, camera and lighting, eye contact, speaking pace, structured answers and what to do if your connection drops.

8 min read →

How to Prepare for a Job Assessment or Assessment Centre

An assessment in your selection process? What to expect, what you can and can't practise, how to answer personality questionnaires honestly and consistently, and how to ask for feedback.

7 min read →

How to Negotiate Your Salary: Preparation, Timing and the Right Words

How to negotiate salary for a new job: market research, the right moment, how to phrase your ask, negotiating beyond base pay, handling a low offer and mistakes to avoid.

7 min read →

LinkedIn, networking and career

Optimising Your LinkedIn Profile for Recruiters (2026)

Optimise your LinkedIn profile for recruiters in 2026: a strong headline, convincing about section, results-driven experience and better visibility.

6 min read →

Networking to Find a Job: How to Ask for a Conversation (with Message Templates)

Networking for a new job without begging: find out who is already in your network, how to ask for a conversation and how to follow up. With message templates.

8 min read →

Making a Strong Elevator Pitch: Formula + Examples

Learn to make a strong elevator pitch with a clear formula, do's and don'ts and two complete examples for beginners and experienced professionals.

6 min read →

How to Change Careers: A Practical Guide to Switching Fields

Thinking about a career change? Work out what you really want, map your transferable skills and explain your switch convincingly on your CV and in interviews.

7 min read →

From reading to doing

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